Tech tops C-suite priorities, but ROI concerns remain
Finding value from new technology investments, such as generative AI, represent a top challenge for most executives, PwC found.
What are the main challenges with new technology investments?
Executives often struggle to find measurable value from new technology investments, with nearly all indicating this as a top challenge. Additionally, over 80% of business leaders cite the cost of deploying new technologies as a significant hurdle.
How do executives view generative AI's impact?
While nearly half of executives prioritize generative AI investments, many are still in the early stages of understanding how it can support broader business goals. Over 80% of CIOs believe it will help create new business models, but only two-thirds of the overall C-suite shares this optimism.
What are the security concerns related to generative AI?
More than half of leaders express concerns that generative AI introduces cybersecurity risks and potential inaccuracies. Despite these concerns, only one-third of organizations have established processes to mitigate security risks associated with its implementation.
Tech tops C-suite priorities, but ROI concerns remain
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